Privacy Policy
Last updated: June 5, 2026
This Privacy Policy explains how Orchard(“we”, “us”, or “our”) collects, uses, and safeguards your information when you use our platform and the blogs it generates and hosts on your behalf.
Information we collect
- Account information — your name, email address, and a securely hashed password.
- Business profile — the company details, website URL, domains, brand assets, and call-to-action links you provide so we can generate relevant content.
- Generated content — the blog concepts and posts we create for you, along with your edits and approvals.
- Usage analytics — first-party metrics such as page views and call-to-action clicks on your published blog, used to give you performance insights.
- Marketing and site analytics — when you accept analytics cookies, we collect information about how you use our marketing site (such as pages visited, referral source, and conversion events like sign-ups). This may include advertising identifiers such as Google Click ID (
gclid) passed through ad URLs.
How we use your information
- To generate, host, and publish blog content for your business.
- To optimize your content for search engines and AI answer engines (for example, by generating sitemaps, structured data, and
llms.txt). - To provide analytics and improve our service.
- To secure your account and communicate with you about the service.
- To measure the effectiveness of our marketing and advertising, including Google Ads campaigns, and to improve our landing pages and sign-up experience.
Cookies and similar technologies
We use cookies and similar technologies on our marketing site. Some are essential for the platform to function; others help us understand usage and measure advertising performance.
- Essential cookies — session cookies that keep you signed in and protect your account. These are required to use the service.
- Analytics and marketing cookies— only placed if you click “Accept” on our cookie banner. These may include cookies set by Google Tag Manager, Google Analytics, and Google Ads to measure site traffic, conversions, and ad campaign performance.
You can change your preference at any time by clearing site data in your browser and revisiting our site, or by declining analytics cookies when prompted. Declining analytics cookies does not affect your ability to use Orchard.
Third-party services
We use trusted providers to operate the platform, including OpenAI (to generate content based on the context you provide), Neon (database hosting), and Vercel (application hosting and content delivery). We share only the data necessary for these providers to perform their function. We do not sell your personal information.
When you accept analytics cookies, we also use Google Tag Manager and related Google services (such as Google Analytics and Google Ads) to measure marketing performance. Google may process data according to its own privacy policy. Google may also use data for its own purposes, such as improving its advertising network, where permitted by law and your consent settings.
Search engine submission
With your blog, we may submit your sitemap to search engines (such as Google Search Console) and notify indexing services (such as IndexNow) so your published content is discovered faster. This involves sharing public URLs only.
Data retention
We retain your information for as long as your account is active. You may request deletion of your account and associated data at any time by contacting us.
Your rights
Depending on your location, you may have the right to access, correct, export, or delete your personal data, and to object to or restrict certain processing (including marketing analytics). To exercise these rights, contact us using the details below.
Contact
Questions about this policy? Email us at privacy@orchardgpt.com.
This document is a general template provided for convenience and does not constitute legal advice. Please consult a qualified professional to ensure compliance with the laws applicable to your business.